As per Envato help center article: https://help.market.envato.com/hc/en-us/articles/204067134-Rejected-Items#what
When an item is Soft Rejected it means that our Quality Team have assessed that the item is almost ready to go up for sale on Envato Market, however the item still needs a couple of small changes before it can be accepted.
But recently, I’ve seen a trend of soft-rejections stating very standard messages such as:
Significant improvements need to be made before being resubmitted. Your item does not provide the necessary design quality to compete in the marketplace at this time…
I believe above stated definition and such standard messages are contrary to each other. Why is so?