What is criteria of selecting Featured product ?

Hi Power Elite Authors and everyone
Our questions is mentioned in the subject.

To make it more clear, We are selling WordPress & WooCommerce Plugin on CodeCanyon and we have more than 20 Products.

We often see Features product on CodeCanyon Landing Page but one thing we do not understand is the criteria of selection .

Does product needs to be identical ?
Does product needs to include lot of features ?

Please share your experience and help us to understand more about it so we can make one.
Thank You