What happened with Themeforest on May 19th? a huge traffic increase!

Hi all,
I am so curious about a sudden traffic increase on one of our item on May 19th (and an user increase as a whole audience overview according to GA stats)
I checked some top themes if there is any revolution and saw that one of the top 3 sudden got 1k+ sale only on this day.
I saw no campaign were made by Envato.
So anyone checked and confirmed with em about this so we can push some traffic here?
Nothing happened without a reason.

Hi Michael! It may just be related to the email campaigns sent in that week - there were Market Mail and Friday Freebies emails sent on the 18th and 19th, which brought in a large number of users. We generally see people entering the marketplace via a promotional email, then browsing for other items (trending, bestsellers etc) during the same session.

The sales spike sounds like a bulk purchase, at that volume - some of our top customers are agency buyers, and will pick up hundreds of licenses at a time.


@BenLeong Yes also affiliates traffic increased with the contests, that’s awesome guys keep it up.


@BenLeong awesome. It’s my best day after a long time.
Keep it up!