What do you think about this item?

This project got rejected today,I want to know what do you think about it and what I should do to
avoid this situation.Thanks.

It’s very repetitive. The colour makes it look like brass or gold or something, but it’s cracking/crumbling, which wouldn’t happen if it was metal. Should be more of a stone colour/texture if that’s what you’re going for. I think the flare is a bit overpowering, repetitive and I think it’s too saturated. Not a fan of the font either.That’s my opinions anyway.

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Thanks a lot .