Web Application promotion

Hi there,

I have 2 web apps on CodeCanyon with general sales 150+. My Apps are 6 months old and I would like to have more like 200+ sales by end of the year :wink:

How do you promote your apps ?? Any suggestions ?

1 Like

Hi. App promotion includes a lot of activities that you can do. However, if to prepare well, it will appear to be much easier than you may think now. These are some things that will help you get more users:

1. Get in touch with your users. You can start reaching out to your customers by first creating a list of every single person you have a connection with, have ever sold something to, and even those who have only signed up to your newsletter. You can also reach out your potential customers in Facebook, Linkedin. Send them an email and ask them for 5 or 10 minutes of their time to leave their feedback about your product. Offer them a discount or some other kind of value. The participation in the research will bring you some users with a higher loyalty level.

  1. Build a mobile website

More and more users are using smartphones even for business goals, web search, etc. So, it will be reasonable to develop a mobile website so that attract more users.

  1. Feature your app in an official blog

Create your own blog (you can include it to the landing of your web app or your company). Make posts about the application, its value, some challenges of your customers and how can they solve them. Provide your customers with useful content, feature the product in it.

  1. SMM

Facebook, Twitter, Linkedin, Instagram, Pinterest - all of them are popular social networks you can use for web app promotion. Depending on your audience, choose several and market your app. Followers, posts, advertising, polls - there are many opportunities for you.

  1. Create a demo video

Create a demo video of your app (1-2 minutes is enough) and place it on the landing page. Tell your users what problems does the app solve. Include it in emails, stores, and more. A good example is the video of Hyperledger Sawtooth Lake.

  1. SEO

All you need to do is to identify the best-targeted keywords that you want to rank for. Analyze which keywords your application is currently ranking on (use Alexa, Keyword Spy, Google Analytics, Semrush), build some quality links accordingly to boost rankings, and prepare all the texts with the links.

  1. Launch email marketing campaigns

You can use such tools as MailChimp for preparing quality email marketing campaigns. Announce the release of your update or just about the product that can solve some user problems.