Viva Theme! Soft Reject! Need your feedback!

Hi, dear friends. My new theme was soft rejected with the following comments:

[ThemeForest] Your uploaded item Viva - News Magazine WordPress Theme needs improvement
Unfortunately your submission Viva - News Magazine WordPress Theme isn’t quite ready for ThemeForest. Here’s some feedback from our Review team on why it couldn’t be accepted.

Sorry to say, but this theme is not yet ready to be included in WordPress category.

  1. Design elements are not consistent, theme uses more than one.
  2. Design is not aesthetically pleasing.
  3. Usability is pretty poor.
  4. Theme seems unfinished too.

After making the required fixes or improvements, please edit your submission and submit for re-review.

This is my theme:
http://themes.edarco.net/viva/

Any thoughts and feedback would be much appreciated.

Thanks in advance.

Dear friends, I will be very grateful for your feedback and practical advice on improving the design.