Tracks that "think out of the box" - what it's the exact measure?

It’s true that we are all aware of the best sellers, and it is a fact that the market consumes in large scale a small number of genres and styles. The quality of creations and the sonority are very similar, and so many times it’s difficult to understand the criteria that are used to highlight a track in the AJ system.

However, it is also true that there are many different situations that require special soundtracks, and we often create tracks like this for customers in our jobs that are for AJ.

Eventually, some unusual are approved here, and today, one of those tracks we have created sold. Thanks to Istanbul / Turkia.

We believe that it is a good strategy to continue investing in these “out of the box” songs, but we ask ourselves: what’s the measure?

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