Top 4 Recommendations to Optimize the SEO of your Envato Market Item Pages + SEO Q&A!

Envato Authors Author Hangout
22

You know your stuff @YellowTea :slightly_smiling:

Canonical execution on our websites is something we’re continually trying to improve. In this particular example, it looks simple but executing it well, at scale, is not so simple. Rest assured that we care about these technical executions and we are always working to improve.

1 Like
23

You’re really putting me to the test @surjithctly :grinning:

  1. Repetition of a keyword for the sake of repeating it won’t help your rankings because it won’t help your audience understand your product.

  2. SMO is a great strategy. Social sharing attracts further sharing and sharing creates awareness of your brand and product.

  3. It really depends on how many of these links you’ve attracted and if they’re the only links you have. Search engines only value quality links from reputable sources. If you have a high volume of links to your item, and all are low quality it could be detrimental. But many sites have a mix of good and spammy and aren’t penalised because, unfortunately, spam links happen. If you feel your item may have attracted an unnatural and detrimental amount of poor quality backlinks - let us know.

  4. This happens when Google feels there is more relevant (to the users search query) text somewhere else on the page. To help maintain control of the message your search engine users see, follow tip 2 in the article.

  5. It depends what you’re trying to rank for - you should always put the term you most prefer to rank for at the start of item title.

  6. Exact match domain names were devalued by Google some years ago. Having a separate domain name per item you own isn’t any more beneficial than having domainname.com/item-name
    There is a BUT - buying the exact match domain name is good best practice. It prevents another person or business from purchasing it.

  7. I think your portfolio does a great job with descriptive and understandable language. I’d suggest checking your character limits as per items 1 and 2 in the tip list.

4 Likes
24

Thank you @katehunter !

25

Hi @Ca2,

It’s not necessarily because of ‘SEO’. There are a lot of factors that can contribute to sales or lack of sales at any point in time.
If you received sales shortly after uploading to the website but less or none since, what likely contributed was your item being featured in the ‘new items’ sections of the website at the time.
Seasonality ie. the frequency of which people can be looking for something depending on time of year (other other factors) can also contribute to a decline or uplift in sales. You can use Google Trends to explore this.

Cheers,
Kate

26

Happy to help @thezoc :slightly_smiling:

27

Can Envato allow Videos (Product Intro Video or Explainer Video) to embedded in item description? As far as I have read, it will be good for SEO of our item page?

Currently, we have to redirect buyer’s to third party links?

A service like Wystia is perfect for this.

Need your expert advice and your thoughts on this @katehunter

28

Thanks to @katehunter for an helpful article.

Some questions:

  1. Sometime there is 3-4 results from ThemeForest for a keyword, sometime only one there. What is Envato considering to do to have more results from Google? What should authors do to have their item there (beside 4 tips from you)?

  2. When I change an item title, its slug will being change. Does it effect to SEO?

Thanks.

29
We’ll be migrating all of the Envato Market pages to HTTPS in coming months.
awesome!
2 Likes
30

Awesome tips :slight_smile:

31

@katehunter great AMA! I’ve learned a lot there. My 2 cents:

  1. How is the proportion of importance between On Site / Off Site optimization. Does it looks like 20/80 or 50/50?
  2. How important is ThemeForest collection in SEO? I’ve noticed that some collections are indexed by Google and also drives some traffic.
32

@katehunter

Thanks for taking time for the answer :slight_smile:

33

I was mentioned this (which I am about to write) many times (this is about the SEARCH users perform FROM the marketplaces)…:

image
Untitled-2.jpg892×302 58.5 KB

When users perform a search on ThemeForest (or on any envatoMarketplace), they sometimes see 5 - 6 or even more items from the SAME AUTHOR on the SAME SearchResults’Page they are looking at the moment.

A user searches for a term, and they are now looking at a SearchResults’Page. Hey , but there are 5 or 6 items from the SAME author there!. WHY is that? Instead of doing this, why don’t you give some chance to other authors’ items too? WHY Don’t you give a chance to some other author’s items Instead of displaying 5 or 6 ( or even more ) items from the SAME author on the SAME SearchResults’Page? @katehunter

Don’t you think that this is injustice to other authors?

Doing this should be very easy (IMHO), for example an algorithm like “if a search results’ page has more than 2-3 items from the Author AnthonyHopkins, THEN display some other author’s items instead of adding the items from AnthonyHopkins because his 2 or 3 items are already listed on the SAME SearchResults’Page that we are looking at the moment.”

Truly shocked that this wasn’t implemented yet. How there can be 5 or 6 items (or even more) shown on the same SearchResults’Pages from the very SAME AUTHOR??? This is truly injustice.

2 Likes
34

Thanks for sharing this fantastic post @katehunter! Very helpful tips :smiley:

1 Like
35

###Just a couple more days of the Q&A to go!

Be sure to post your question by tomorrow so Kate can try to help with an answer before the end of the week. Some great questions and information in this thread so far, keep those questions coming! :slight_smile:

2 Likes
37

Very useful article! Thanks a lot!

38

Hi @Bedros! Good question and observation, thanks for sharing! Unfortunately however it’s somewhat off-topic for this particular thread and Q&A as the thread here is strictly focused on item page SEO and external search (e.g. via Google) rather than internal search. What I’ll do though is pass along your observation to our Discovery Team who do focus on internal search as Kate is on a different team. You are also welcome to find a more related thread in the forums if you wish to repost there but rest assured, I will pass along your observation to the right team for you. Thanks for understanding. :thumbsup:

1 Like
39

Great question @crelegant . Videos in pages don’t have a direct link to how your page may or may not rank in search engines. Search engines, in particular Google, are looking for engaging and useful pages to serve users. A video can definitely make your website more interesting and engaging. If you do want to use video, you need to remember to provide a transcript with it so that the content of the video can be understood.

The feature request is most relevant to my first reply at the top of this thread [quote=“katehunter, post:8, topic:32401”]
Great question @sightsignal! We don’t have any plans to offer https image hosting at this time but we’ve certainly investigated the pros and cons (cost admittedly being one of the downsides) but because of the importance, we wanted to provide the information so that those wishing to optimize effectively, have the opportunity to do so.
[/quote]

40

Unfortunately, there is no specific ratio @woorockets - search engines specifically don’t share how they weight signals to minimise a website’s ability to game the system.

In my experience these things are the ones I always make sure are in place -

  1. Labelling your pages and describing them in useful ways that match the product
  2. Ensuring the pages load as quickly as possible
  3. Telling others about your product through social sharing and blogging

Collections are another opportunity to attract an audience through thematic targeting. Not all users in search engines know what they’re looking for so a collection can be less specific to cater for those audiences.

1 Like
41

Thanks a lot, @scottwills , please do it , this is very important :slightly_smiling:

42

Hello Kate

so, does the “regular” rules for Googles SEO apply to the items on each marketplace? Also h1, h2 etc. italic and bold and so on?

Thank you

Daniel