The Value Of Premium WordPress Themes

The Value Of Premium WordPress Themes

Many WordPress reviews tout how the platform is free and how easy it is to use.

Now, both statements are true, but for those who wish to establish a serious and long-lasting online presence, paying for premium theme can save a lot of time and resources.

The reasons are quite simple: paid themes usually bring higher quality. More optimized code, extensive support and more regular updates are just a few of the perks you get.

Optimized code means faster website, which is excellent for SEO and user experience. The extra security is obviously great to have as hacked or broken websites generate no income.

Mind, many premium themes have a one-time fee and that’s it.

But are they really worth it?

Why Choose A Premium WordPress Theme?

Below are some of the main reasons why you should consider using a premium theme. They really do offer great value and should not simply be dismissed due to the cost.

  • Generally better quality and design - One of the most basic and noticeable advantages is the quality and design. You have to remember that people who create premium themes do that professionally, on a daily basis. To that end, it is in their best interest to make the themes as attractive and stylish as possible. Although many free themes boast decent quality, premium themes are often noticeably better. Additionally, marketplaces like Envato audits the themes’ code, ensuring it is secure and optimized.

  • Improved customer support and updates - When using free themes on WordPress, it is rare to have extensive customer support beyond forum threads and the occasional answer from the creator of the theme. Premium themes usually have dedicated support that comes with the theme fee. Sometimes, additional fee might be required to keep this support going but it often makes sense to go without paid support until you actually need. In many cases, the additional support fee is in the single digits.

  • Greater array of features and customization - Premium themes usually offer greater customization through better site building interface. Premium themes also tend to specialize more narrowly in the niche they are designed for. That means leaner code and better overall functionality without the need for third-party add-ons.

Even though on the surface it may seem that having everything for free - themes, plugins, the content management system itself - is the best choice, investing in quality theme that serves your needs often proves to be the more prudent choice.

Think of it as an investment in your business that will pay off in the long run. Technical issues inevitably rear their head, regardless of what site building tool you use. Premium themes tend to present fewer issues thanks to their better architecture. Then again, whenever a problem arsis, having qualified support helps a lot.

Toss in better performance and security, plus more functional interface and you are in for a much smoother sailing.

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