to be honest i have not watched the video , i will certainly not lie about it and it seemed to me that it could possibly be interesting for u as regard to your issues … otherwise what to say?! lol well this is a point of view that u are expressing … i have a different one personally … u can find some really amazing things nowadays with today’s trends (using the pathfinder much , either merging concept in one or subtracting shapes from others) and that turn out not to be flat and which look worth the prize paying for. This is how i feel. I do not doubt about your experience, about you taking part in competitions and so on. I have mine also , from a small agency and all i can tell is that u have as many situations as customers and that this is really difficult to get to determine any “general line” indeed … what i can also tell u for sure is that, in many areas of the globe - i have created a logo for an argentinian youtuber with quite a great number of followers '(2,5 M) and this is why i tell u such a thing - the price of a logo here looks still absolutely scaring though they are quite affordable and sometimes far away from enabling creators to live well comfortably … so what do u think? that these people are likely to pay a price that they judge scary to get to a simple thing that they could possibly get for free somewhere in the internet or with some of these more or less DIY tools or kits that u can find online? as for me, i think , no … this is not how things are working , according to me … u mentioned about very famous brands, ok, now let me tell u how i feel … i feel like that u are being confused about the fame and the quality of the logo … many world famous brands are not selling for their logos , they are selling out of making a lot of branding, marketing , communication and so on and if the logo had to be judged by itself, apart from being easy so identify , well there are not so many positive things to say about them … now this is up to u to be willing to do the “minimalistic thing” . This is up to u to say ok , designers will be gone in the near future and replaced by machines (because what else do human beings bring to the table if this is nt creativity and the kind of logo that u are talking about are everything but this ) or some tools where people do their own things regardless of all the rules of this profession , because this is what this is all about … why do u think that some push to have these trends being becoming the standard apart form us to be in the longer run replaced by automated services? pls tell me! what u are saying makes no sense at all , in a way , i am sorry to tell u just this but this is what i think. As i mentioned earlier , if u have to choose from a thing that is showing some expertise and another one that is simple and flat and , if u make sense , u choose the worked out one, not the thing that looks like being made in 5 minutes … (and this will make u avoid the boring customer comparing your custom work with the “work” of his 5-year-old nephew supposed to be a genius and using a computer to create complete bs and being compared to your really professional work …). I am going to give u another example, in most of US sport franchises , they have changed their ways, to get to “modern ones” they replaced these amazing logos that they had with texts and guess what , i am not sure that u see one tenth of the sport apparel that u used to see in the streets beforehand, i mean apart form the die hard fans of the sport and team … as for the hp logo , this is normal, if u ask me, u do not get it … these brands are sold these logos because they are dealing with high standard commercial staffs - what clearly small companies do not have , f they ever have any! - that could sell air conditioning to an inuit. But if u believe that as a freelancer or as a normal agency member u can do this, u are just day dreaming buddy … well u’d better try to pray to face the kind of individual that u mentioned, this is the bottom line! so according to u, companies which are small they are because they are stupid and run by stupid people lol interesting kind of thinking and concept. Anyway if u are so much of a very celebrated creator understanding everything about the logo market and so on, just do not waste your time here to create things for people who do not understand anything lol just go to make a whole lot of easy bucks with people accepting to play for simple things. And to further comment what u said , i do not why would the logo category be free from the raising standards that can find in all the other categories and free from the saturation that goes pari past with having more and more guys in town and products for sale … especially as this one is probably on elf the worst , as many people see the category as a n easy way to make money without investing much time and getting already a good price on each sale. Too bad that the kind of sort cut that they are dreaming of simply not existing … finally for the older things selling more easily , wooooohoooo u have discovered the theory of relativity lol sorry for the ironical touch - do not take it personally ok? - the products are more easily being referenced when they spend a long time and that many people relayed them through social networks and so on … this is a huge discovery that u have here lol