template rejected quality standard required!!

can any one tell me what mean by quality standard required!!
what’s the reason for this rejection … this is the demo http://www.novisdev.com/soon-demo

Think quality over quantity - all the variations in the world don’t matter if the substance and features are not there.

This is fast becoming one of the most difficult categories to get approval in and you need to add more stand out features and functionality to compete

this is just a coming soon template … what features and functionality it need more !!

Enough to compete with others already for sale and add premium value.

Right or wrong for a coming soon template most now have multiple features or sections and some quite unique transitions or design

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