So I’m just wondering your thoughts on Subdomains Vs. Subfolders, and SEO vs Site Design.
Subdomains Vs. Subfolders
Let’s say you have a main site example.com and you want to have 5 variants of the site (books.example.com, films.example.com, store.example.com, etc). Each subdomain could have a totally different wordpress theme, or could have the same theme tweaked to be unique for each subdomain. Now this is good for a Themeforest seller, as the store.example.com could be an ecommerce theme, whilst the other subdomains use wordpress themes, this means more sales to Themeforest authors.
But how does this effect SEO? Is it better to just use subfolders for all the variants and then perhaps a subdomain only for the “store”?
SEO vs Site Design
With limited knowledge of SEO, I can only presume that subfolders would be better for SEO than subdomains. However from a site design/aesthetic viewpoint, if the variants were drastically different from each other (a unique wordpress theme for each variant) then wouldn’t it seem better design to use subdomains?
Just food for thought, wondering the best way to go. Would love to hear your input.