But my item was soft reject.
Any incomplete, not prime-ready, low quality or not unique enough theme might be hard rejected. You are simply reserving the queue with an incomplete submission and creating a review delays. This applies to conversions as well! Here are some resources for you: - http://blog.usabilla.com/visual-appeal-web-design/ - https://medium.com/wd-tips-tricks - https://www.impactbnd.com/blog/10-essential-tips-for-improving-your-web-design - http://www.huffingtonpost.com/aj-agrawal/10-ways-to-improve-your-w_b_10904662.html - https://medium.com/product-design-ux-ui/web-design-101-embrace-the-content-or-how-to-design-better-content-rich-websites-31a9665457fc
Please help me solve this problem.