soft reject my html landing page please help me

item-feedback
#1

can anyone please tell me what to improve …
My Template : http://bit.ly/2w2wKjC

  1. SCROLLING ANIMATIONS: The scrolling animations are currently overused. Animation is a tool that should be used sparingly to help enforce the concept of your design. Please consider where you are using animations and their purpose.

  2. TYPOGRAPHIC HIERARCHY: The typographic hierarchy of this item requires additional work. For more information, please read: http://webdesign.tutsplus.com/articles/understanding-typographic-hierarchy--webdesign-11636

  3. SPACING AND ALIGNMENT: There are spacing and alignment issues in this item. Please make sure that all elements are aligned properly and spacing is consistent from section to section. Here are some articles with more information regarding negative space and proper spacing: http://webdesign.tutsplus.com/articles/using-white-space-or-negative-space-in-your-designs--webdesign-3401,\ http://webdesign.tutsplus.com/articles/adding-space-to-your-designs--webdesign-14836

  4. TYPEFACE: The choice of typeface should support the purpose of the design and by extension, the needs of the intended audience. Ref: https://designschool.canva.com/font-design/

#2

Dear @zcubedesign

Rejections are part of a successful person’s life. One rejection gives an opportunity to deliver better to the world, to us. I think you should consider following changes:

  1. Remove your css page loader completely. It seems design is directly(without any modification) borrowed from community. You can add a small loader on slider, however I do not recommend.

  2. You typography is not up to mark. Please improve the color combination of font with background while font size should be relative to respective fonts.

  3. Footer section of your theme totally unappealing, you must improve it.

Good luck for your re-submission.

Regards,