This is just a personal experience and I hope it can help.
Sometimes we ask ourselves how to improve sales and I believe that part of the answer is “having an entrepeneur attitude” outside of this always positive but “limited” environment.
Here, we can interact with other artists, even have a nice feedback from potential customers, which are seeking the best music to fit in their projects.
But, what about youtube? is it useful? what about linkedin? useful? Usually, when I read about this topic here, I see a “vague” response about it, and the general appreciation is that it’s really hard to get sales through this way. And I think it’s true in some way: it’s really difficult understand that someone it’s going to buy your track because you shared this on your social networks…
But today, I sold a track to someone to whom I had sent a personal letter before, announcing my personal youtube channel with my licensable music and my portfolio.
What does this mean?
You can have a wonderful youtube channel, you can share your tracks by your social networks, and if you have hundreds of professional contacts on linkedin maybe this could give you some extra sales outside from this amazing website… but you can get the real point gathering lots of email adresses and design a nice personal letter to producers, showing your portfolio and promising a future growing and improvements of your work quality.
A nice letter that “potentially” can do a very personal bound with your potential buyer…
Go to google and do a research of audiovisual producers, filmmakers and other companies, create your own Excel list of potential buyers including the email and send to them a good letter with your portfolio and your youtube channel. And specially, make grow this “special bounds” with these professionals which was showing interest in your work.
it’s hard? yes!
it’s possible? absolutely yes!
Well, this is my thinking and experience, I hope it’s useful
What is yours??
Sorry for my english
Good luck to all!