Hi, I have the music that will be used on TV broadcasts. The broadcast will be 4 days. Every day 20x. Watching 25.000 spectators. Is a license suitable for 1 million or 10 million plays? Is the number of replay times multiplied?
The “potential audience” as defined by Envato’s terms, is not about the actual cumulated audience that will indeed watch your video.
It is rather the total amount the broadcaster (channel) has the potential to reach, meaning the audience the channel is distributed to.
So, if your video is broadcasted on a national channel that can reach over 20 million people, you will need the top license, even if less than a million people will actually watch your video.