From SoundCloud today:
we’ve decided to phase out Groups on Monday, August 22nd to make room for future updates
OK, so now what? Sharing to Groups was our main SC tactic for AJ music. It was the perfect bastard child of spam and service, where curious listeners within a specific genre would find a plethora of tracks added by ambitious artists. They go on on saying they’re shifting focus to “curated playlists”. I’m actually a bit puzzled as to how that will pan out.
Not that SC traffic has been a huge deal for us, but sending to Groups was the one thing we used it for and now it feels like a lot of clickwork is going down the drain. I guess they want to go more “YouTube” style with organic playlist building and less spam, I’m just afraid that will only lead to people spamming SC with new playlists instead.
Your thoughts on SoundCloud in general?