Well, I think it still is correct cause your project doesn’t achieve the same level of text animation quality as in your example. That project does subtly layer text animations together to achieve that look Your comment of denial makes me think you can’t even see the difference, or haven’t learned yet how these smooth animation are made.
Plus as you said these projects already sold well, in the past. Meaning you can’t create exactly the same project with an even worse execution level in 2020, which you just did, and then expect to get it approved and to stand out from all the better executed practically the same looking projects
And yes not every project has to be dynamic and bla bla, but when you literally use just text and photos and there’s already lots of same projects, I’m giving you advice on how to make your project diffrent and perhaps more interesting than theirs. Remember the customers already have their “super simple basic” project needs met by an abundance of other already approved such projects. Or feel free to recreate the same things all over again at lower execution level while expecting to get approvals
As for caching the overlapping letters, I just did:
Sure they might have approved a project with this animation cause the rest of the project was good enough, but I’m only saying that in my opinion, this does not look good
My basis for these opinions is from watching approved, best selling projects on Envato and dozens of other motion graphics animations and having some grasp of what is a smooth, well-executed and designed project, and what is not.
And lastly, yes even the google pixel commercial text project would probably get rejected today. Why? Cause there’s already plenty of projects with similar text animations on the market. Plus keep in mind that commercial was created in 2017, now its 2020, so you can’t really get 2017 ideas, packaged in the 2017 way approved in 2020 market
As I said, you need to reach the execution level of that commercials text animations quality (or even the quality of the above example that you shared). Not to copy every animation one to one, but to simply see, understand and learn to add all those little movement and details, which make these animations so smooth and cool. And only then you can use this “execution level knowledge” in combination with some a bit new and different ideas, to get your projects approved.