Hey folks, Matt here from the Envato Marketing team.
Thought I’d chime in on this thread because it relates to a piece of work the team explored recently.
Basically in the past couple of months, we’ve seen a huge lift in the number of purchases to AudioJungle coming from Facebook and Youtube. We put this down to a couple of reasons, but largely we believe it has to do with the recent changes in search algorithms on Google and Facebook favouring video content.
There’s no secret sauce that we can identify as of yet (when we know, we’ll let you know) but I think the moral of the story at this stage is that you’ve gotta be out there to be discovered. There are clearly customers who are using Facebook and YouTube as a search and discovery mechanism for their music needs; if you can get your stuff out there, they may just discover you
To correct @DPmusicStudio, promotion absolutely works. The authors with the most success have all figured this out. Yes, AJ is a traffic Engine. But it’s an engine that’s fueled by the traffic of other websites. Our search and discovery tools are designed to reward items that generate transactions. Therefore, if you want the highest chance of trending or becoming a popular file, you should have some channels and customers than you cultivate on your own.