Pure luck or something more?

Greetings! I have a few questions about MF | Responsive Multipurpose Theme .
I’ve noticed this item during our previous research and I’ve found it interesting.
The thing is that MF is the first item of the author and it got decent amount of sales already, what is highly unlikely for new authors this time. But the most strange thing for me is how did this item manage to get 53 sales in one single day regular MF sales isn’t even close to this result?

On 6th of March there wasn’t the lowest price for an item, and there were days when it was sold for 1 or 2 times with the lowest price possible - $13.

So here’s the question for fellow authors: maybe, there was some kind of special Envato e-mail campaign and mfdsgn (the author) participated in it? What do you think? What could be the reason for such rapid increase?

P.S. I’ve tried to contact the author, and I’ve been waiting for the response for about a week already.

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