even if i can somehow some way agree with you, and i also mentioned that providing all guys with a feedback looks quite impossible at this stage (when there are so many authors and submissions), but i also somehow some way disagree with you … . Actually , if we turn out to think the same way as u do , then u can possibly imagine that if u ever get soft rejected that no one provides u with any feedback. That’s right, after all, that’s still a rejection and this basically means that u did not exactly do all what u had to do … . They could be considering that u have to guess what is supposed to be wrong and what u have to change what’s wrong, period … . But , in this case, they help and there are a good deal of soft rejections, too, indeed and thus much time spent to it. I think there’s also a matter of “naming things” here , and that’s hard to get to know what is the duty of people , whether u call them “review teams” or “quality control”, which is not exactly the same according to me … .
Besides, if u look at the definition in the dictionary they will tell that reviewing is about examining something with the intention of potentially asking for changes if necessary, what is done with soft rejections … but what is not with hard rejections … in other words, if your item is soft rejected, u had to deal with reviewing but if are hard rejected u had to deal with quality control and thus u do not have any feedback whatsoever. The problem is that this is when u get hard rejected that u need the most to get to know what’s going on …
it seems to me that even if i quite clearly understand what u mean by that , that u just do not keep in mind that someone , when he or she has his or her item hard rejected, is not only feeling hurt but that they also aspire to understand what is wrong with their items so that they can fix it. BUT, people cannot do that as they have no official feedback from teams … . What is also resulting from this is that some people feel like people do not consider the time, effort and so on that they put into their works and that’s for them to deal with it … sometimes even unbearable for some of them
So, as a conclusion about this issue, yes this is difficult to send individual messages to all but authors legitimately would like to for obvious reasons either because they had tried to give the very best of themselves and because they want to feel like they have a partnership with envato, not that they are sort of taken to school, when some guys already have quite an experience in the business and are doing well in some other places for some of them too (u see many guys complain about it in the forums …)
As for what u said, i do not really agree with you, if there were no flaws at all in the system, i can tell you that a handful of guys would have a very limited of items in their portfolios and the fact of the matter is that they are let go almost every time and saturate some categories with rather flat items (or sometimes worst items).
Nevertheless, this is also quite difficult to have a coherent quality control all the way and to make sure that they are no strange things or other flaws in the system, sometimes. People here just have to identify that this is sometimes also hard to swallow for some guys who have their items getting hard rejected when lower quality ones can make it … i think this is human not to feel good about it