I’m happy to have a discussion about it in here 
We’re trying to have a range of different criteria used for selecting items in marketing promotions - including Free File callouts, and the various different email or landing page campaigns. These will also vary across marketplaces, as ratings are used a bit differently for each item type.
The Mega March campaign (and its Cyber Monday counterpart at the other end of the calendar) have some of the strictest criteria - with relatively high minimum sales volumes and/or ratings across all marketplaces. That’s partly driven by the results of previous sales - items with a rating, particularly a high rating, tend to have much higher conversion rates from the landing pages than unrated items. Driving traffic to a sales page comes at a significant cost, so we want to make sure as many visitors as possible will go on to purchase items once they arrive.
Simply passing review and being sold on Market is, unfortunately, not enough of a quality indicator on its own - particularly for complex items like After Effects templates or WordPress themes. Bugs can be found later on, or item updates can break key functionality… so monitoring item ratings is one way of examining perceived quality at scale, in a campaign that might have several hundred items.
I’m interested in suggestions on what a fair replacement would be for specific item types, as we can trial these in future campaigns. We have a few of these at the moment - for example, AJ campaigns will often have a sales minimum OR a rating minimum (instead of both requirements), and newer campaigns tend to have multiple entry points (setting a higher bar for established items, and more relaxed criteria for newly released items).
Some constraints:
- Criteria should still ensure we’re promoting high quality items in campaigns at all times
- Superstar items from the bestseller list are a major drawcard for customers, so they should be encouraged
- Customer perception of items often starts by comparing sales and ratings, so low figures in either introduces more risk
Given those, what would you consider a fair set of requirements for your marketplace, and for your major item category (or categories)?