hi u have multiple problems here . First of all in , in most cases, the concept is rather weak and illustrations and logos overall do not really bring anything new to the table indeed. Then, the typo is not anywhere close to standards, this is too simple , not really matching with illustration and so on and so forth. Indeed introducing more variations, font combinations (working pairings indeed) as well as some possible touches of originally would help to generate more relief in the end. Plus, the imbrication can be improved, too. Finally color combinations are not always the best ones, like for the company logo
Nice work bro keep it up you can do it
great “solution” this way next time he will have his item rejected again the next time ! LOL