Personalized Video Development

I recently received an innovative email with a video attachment. When I click to view the video, there were many elements that showed my name on a moving birthday cake, a tattoo, post it etc. I was blown away by this technology and I was curious to know if anyone can develop something similar for my customers. I believe there are two companies that are offering it. They are xmpie and vidyard. I am very interested in what video developers think of this technology.