I’ve been on Envato for a good while now, and I feel like I purchase a fair amount of assets from the suite of Envato markets. I haven’t really ever sold anything here, largely due to the very low payout relative to my primary occupation/role in companies. I don’t do (professional) video or music production, but several of my web dev/design works have been seen by 100m+ visitors. I preface with this information so you perhaps know my position and where I come from. While I don’t produce for Envato, I do consider myself part of the community and ecosystem (an end-user) overall.
I love music. I spend a shit-ton of money and time on my library, various music services, etc. I like to hear new things. I get bored if I hear the same thing more than once a day, week, etc. I’ve bought a couple things off of AudioJungle, but as I don’t do professional video, etc - I rarely have actual use for the music; rather, almost everything I’ve purchased on AudioJungle I purchase just because I love the tracks and want to hear them without the watermark.
But $20+ a pop isn’t sustainable for me as a consumer - from what I gather from several posts in these forums, it’s arguably not even sustainable for more than a few artists here, either. As much as I would really, really, really love to purchase and download dozens (100’s) of tracks on AudioJungle, I just don’t know that they’re worth the minimum license cost.
Now, obviously the main purpose of Envato is to be a resource for other makers; I get that. And, as I said, I have no history in music production, so I don’t even know if artists would be interested in distributing tracks via personal licenses. But, from my viewpoint, I don’t see why not. There are numerous tracks I would purchase at $1-$5, but that aren’t worth it for my personal use at $20. I doubt I’m the only one like that. As an artist, if you can get 1 person for $20 or 4 people for $20, what does it matter? Arguably as an artist, getting the 4 people is 4x the exposure, too - 4 people to talk about and hype up your track.
I know that, at a high-tier professional level, almost everyone I work with respects software and asset licenses; so in my mind, the whole license argument of ‘oh, everyone will just buy a personal license and use it commercially’ doesn’t seem to be valid. There are always going to be people who abuse that - but they’ll abuse it regardless of the pricepoint. I wouldn’t personally abuse it, and I think that generally most people wouldn’t knowingly do so.
Again, the whole reason for my first paragraph was to say that I don’t know the music industry intimately, so perhaps what I’m asking for really just isn’t viable. But I personally don’t see any reason not to allow artists to offer personal licenses (or is it in place already and noone uses it?) and to encourage artists to utilize such a tool. I also don’t think it would really be beneficial in the other marketplaces, as really the only viable uses for other assets IS for some commercial use, but music is one of those unique things in the world that just speaks to people differently than everything else.
TLDR; I have no production use for musical tracks, but artists and Envato could make a shit-ton of money off of me if they just offered personal music licenses.