We got soft reject on our new WordPress theme, but we don’t understand exactly what to change, something then padding: typo is not ok, colors? I can do better in some places, no problem, but normally on soft reject i also get some printscreen as example, now just text:
Your design has an interesting starting concept, but it needs significant improvements in terms of aesthetics and attention to detail.
As higher quality items become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality.
While I’d be able to provide feedback as to how to get this approved, I can only do it after it has crossed a certain threshold, quality-wise. I’m sorry to say this isn’t there yet.
Where to start?
- An overall design quality
- Visual hierarchy and aesthetics
- Forms and buttons
- More attention to details
- Better design consistency
- An overall spacing
- Color contrast and schemes
Here are some resources for you: