We’ve recently released improvements to the way a new buyer makes their first purchase on Envato Market. This is part of a broader piece of work that has been removing distractions and roadblocks from buyers to allow them to get to the checkout as easily as possible. Previous releases included allowing logged out users to add to cart and creating an account using a modal on the marketplace.
The latest release builds on these improvements by allowing buyers to create an account during checkout. Previously new buyers needed to create and confirm their account before they could reach the checkout page at all. The new process allows them to create an account and checkout on the same page with far fewer distractions that can lead to lost sales. If you’ve already got an Envato Account you’ll also easily be able to sign in from this page and complete your checkout.
To refresh your memories, here’s what happened when a new buyer clicked Buy Now a few months ago…
…and here’s an example of the new flow taking them straight to checkout to complete their purchase:
If you’ve got any questions or comments about the new flow please add them below