New Author - Seeking Tips,Tricks, and Advice!

Hi All!

Long time consumer, looking to take the plunge into authorship.

I am in the planning/building stages of a tester AE template and must say it is challenging to put yourself
in the shoes of the user. After building one-offs for many years building something user-friendly is a whole new experience!

Just want to put out an open call to seasoned, fledgling, and all those in between authors to post any advice, tips, or tricks to building a product not only customers want to buy, but easy to use.

Any other useful information around:

Project Organization
Documentation/Support
Do you advertise/market your products? How?
Simplicity over Features?
Features over Simplicity?

If you could go back to the beginning what would you tell yourself?

Thanks in advance!

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