Hello stwstore, to be honest, this template looks really “outdated”, it’s missing the “premium” look and feel.
It looks so basic, font combination + color combination is awful.
TYPOGRAPHIC HIERARCHY -
As I stated above, I don’t really like raleway used in this template, line-height needs some changes. In footer, this fonts looks “cheap” on gray background + PLEASE avoid using raleway weight 400, instead use light weight (300) for body and weight 200 for titles.
-The " Featured Brands " section looks awful, 3 different fonts + cheap gradient background + iPhone, seriously? You have to fix that and re-organise the fonts, maybe replace “Shop Now” italic font with button instead using the whole section as an redirect.
VISUAL HIERARCHY -
Really nothing much to say, the whole template looks so cheap, it’s missing the premium look, I don’t like gray patterns, main nav border color looks awful because of the gray pattern behind it.
- The " GET 10% OFF" section appears blurred and its so ugly that its actually hurting my eyes. The badge looks way too cheap.
- The actual hero slider is too small, it has to catch customer’s attention.
- “Customer Choice” section looks like it’s not its place to be there + atleast you should come up with random product names instead of using the “Product Name”, it will give the template the premium look in some way.
SPACING AND ALIGMENT -
It’s fine, missing a few corrections in line-height.
Altogether, there aren’t really many things I like when looking at this template, as I said, it’s missing the premium look and feel, there are many many templates on TF that I would chose to buy instead this one.
This is my honest opinion, don’t take it personally.