My multipurpose theme got denied

Hi everyone,

I have made a design that I was certain about to be accepted, yet got denied without any feedback other then not applyable again.

Can anyone give me feedback I remain clueless.

theme comes with nearly 12+ presets

this was the front product mockup


This is mainly a design problem. Color palette is off, as well as typographic hierarchy and typeface. Visual hierarchy is broken and there is no attention to details. The overall design feels outdated although the codebase seems pretty solid. There are also many spacing and alignment issues. The Envato review is a subjective process. You should be offering premium design layouts that are up to the latest design trends. See latest approved items in the same category for inspiration. Best.


With respect this is miles off the standard in most aspects

  • There are big problems with design basics like typography, mobile optimisation, hierarchy, styling (lack of it) etc.

  • The different demos feel quite similar with different stock images being used

  • There’s no standard pages like cart, about, contact, different item layouts etc.