“Corporate” is not a trend, it’s a fallback strategy for buyers who don’t know what else to look for. In ten years from now, if AJ still carries the flag, the search term “corporate” will probably still carry good numbers, but the sound of the resulting playlist may be a lot different. It will evolve, slowly, insecurely, by adding elements from current mainstream over time. U2 and Coldplay guitars will eventually have to give in to the proven sounds of the next generation.
This may come out a bit over the top, but I believe that if you listen to what’s on the billboard charts right now, and upload nicely crafted background music that smells of THAT, it will sell, and sell, and sell. Sooner or later. Why are “epicorpolele” (nice word Nonzerobot) tracks selling most on AJ right now? Because they exist. AJ authors are experts in these genres. They sound good to buyers (most of the time). If they weren’t experts when they came here, they studied and they learned. It’s a copy paste formula that has it’s obvious benefits. Feel free to be hypnotised by it. But charting on the top for years in a row doesn’t mean a new record selling sound isn’t around the corner. My high riding theory is that if you can churn out Adele, Rihanna and Bieber sounding tracks with the same proficiency, you’re totally going to smash the sales of the average “epicorpolele” grunt worker. Expensive production? Not really. Steep learning curve? Not so much steeper than the path towards outperforming the top “current trend” sellers in here. Not if you put your mind and time to it. Seize the future. Don’t be the next Phil Spector if you can just as well be the next Max Martin. Right?
Feel free to prove me wrong 