I am asking this for a client who i will be giving access to see the responses as this is important for him to know what advice the web development commmunity has on this subject.
My client has a website that is SEO’d properly, analytics are running and he is happy with the performance and does not want to lose anything with regards to that. We have been developing a new site with a new template, different pages etc in a sub directory. The time has now come to remove the old website and insert the new site with its streamlined structure (pages and design) from the sub directory to the root. How can this be achieved without losing any of the performance the old site has.
I have mentioned 301 redirects but my client would like more alternatives to this
Many thanks in advance