Hey friends 
Iāve seen a few posts here and there about measuring the loudness of music with the newer Loudness Unit standard that is being adopted by more and more countries and thought Iād share this video that really explains things well:
http://www.youtube.com/watch?v=31zHqzjRn4c&feature=player_embedded#!
Iāve recently been using āInsiteā by izotope to help keep my music levels more practical and consistent, so thatās why Iāve been interested! So - you may already be aware, but for those who arenāt I thought Iād share!
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LOLS - understanding the relevance of internet:
Great resource! Good info. Iām used to using RMS but this seems better!
Very interesting, maybe this will help get music sounding awesome again!
Very interesting, thanks for sharing
Very good information, thank you for sharing!
Iām using āTT DR Offline Meterā
Dynamic Range and RMS Meterā¦
Really helpful! Thanks Tim.
truly revealing. thanks, tim.
i did stumble upon ian shepherd before having found a webinar on multiband compression.
he always seems to be a very good and trustworthy source of information.
Interesting!
By the way, WaveLab (used in this video) is very useful tool for mastering, imho
I analyzed some of the top selling tracks here out of curiosity and I noticed that a lot of the (especially newer) ones have an integrated loudness (LUFS EBU R128) of about -8, which I had thought was really loud. Some of the older top sellers have an INT LUFS of around -12 to -13, being quite a bit quieter.
All you see around the web is the broadcast standard of -23, but is there sort of an unofficial standard for mastering music measured in Integrated LUFS?
Authors, have you all switched from measuring in RMS to LUFS, or are you staying with the older methods?
Do you notice that for YouTube use, people want more compressed music, especially where thereās a voice-over? Or the opposite?
Ian Shepard! Bound to be a good Vid, iāll definitely be giving this look when i get home today!
Good stuffā¦ like the idea of 80sā productions totally killing most recent ones on future devices that normalize the playback based on intergrated LUFS.
Well worth following Ian Shepardās YouTube and also his site - http://www.productionadvice.co.uk/
as he gives some great insight into the āblack artā of mastering. He is very open with his techniques and shares great information in a no bullshā¦ fashion.