Logo rejected, the reason is not the required quality

Logo rejected, the reason is not the required quality

hi u have a collection of issues here indeed. Let’s get started
1- Coherence
this makes very little sense to have such a way to play with the text, the size and letter for a template as this is very unlikely that the buyer will be able to do the same, depending on their name and so on, plus , to be honest the final result is not looking super good but rather tends to make contribute to the lack of balance and harmony
2- Discrepancy in terms of style
if u ask there is a global disconnection between the illustration and text part , for many reasons that i will underline below
3- color combinations
this is fine that u have gold and black and the upper part is very harmonious indeed, the problem is that instead of using this guideline all the way , u started to to introduce a disharmonious red color breaking the balance, the logic and the aesthetic of what u have to offer with this item
4- failed imbrication
indeed imbrication is not properly done and the placement of both text and illustration part increase the disconnection between both parts rather than any other thing, it just feels like u have built two parts and pasted them right next to each other no matter what. As a reminder a logo is a whole and this is what must transpire from the item: unity
5- typo
i am sorry to tell u just this but font combinations here are simply not working, in particular when, in the meanwhile u have played with sizes and that the outcome is not impressive to say the least. Hard to figure out, also, why u have opted for putting only one letter in serif font, this is neither coherent nor aesthetic indeed. Also part of the lacking of continuity, balance and harmony is due to the fact that u have a very rounded illustration part and a much more “squared” text part
6- lack of relief
this is not too much applicable for the illustration part but thus definitely is for the text part … the text is very flat despite your attempt to bring something original with changing sizes (probably since it did not work indeed). The fact of the matter u is that u need to define well working font combinations, bring some variations, if possible and try to find so touches of originality that nt only bring something more to the table but are working , as well. I guess that in order to do so , actually , introducing a tag line would help to bring a stronger hierarchy to the table and to value part of what u have here this far as well
7- alignment
last and no least indeed, there is a big issue with alignment, as the content definitely seems not being flagged in the middle properly as expected. This is clearly not a good idea to mess with something so very important like a basic design principle and , as u did, of course, u got into trouble out of not managing to handle the thing as expected this far

thanks brother

1 Like

u are welcome :slight_smile: if u have enough clues of what to do with item pls check the "solution " box :slight_smile: