Licensing - Regular vs Standard vs Extended

Excuse the obtuseness of this post as we are still in development of our idea.

We are considering a theme that has two prices: one for a regular license and one for an extended license. The difference is that the regular license stipulates that “…end users are not charged…” This leads to this question: who are the end users? Are the end users the consumers who view the site or my clients who will use the site to attract consumers?

You can charge a client for a site using a regular license.

The main things are:

  1. There is no such thing as a multi use license. Regardless of which you choose or requires a new one per site you want to create

  2. Extended is only needed for sites which can be monetised more than once eg subscription sites

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