Item Page SEO article and Q&A with our SEO specialists

hberie
Thank you for the answer!
Thank you for dealing with these mistakes.
It would be nice to manage the h1 tag on the /user/ page
On the /item/ page, we can already manage the h1 tag by changing the item name. I think we should add a file type (at least on videohive). For example:
itemname | After Effects Project File
itemname | Motion Graphics
itemname | Premiere Pro Templates
etc…
But maybe it would be wrong on the part of SEO.

BenLeong Will there be a similar thread on the forum visited by UI\UX?
I think this would be of interest to many users.

The fact is that the first text in the description automatically falls into the description tag. This tag is usually limited to 160 characters (if I’m not mistaken).
Probably what’s on the screenshots is what google does. If he believes that the text content is good, respectively, in the snippet in the search engine output goes more text description to the link. I think so.

Suppose, I make same Item as another Author have. For Example, Bottle Mock-up

I put keyword “small bottle” and another Author have same keyword too + high sales for that particular Item. For which Item Google will give priority?

To make it work Envato should introduce serious sanctions against authors who make in their description spam from keywords, highlight words in <>strong</>, etc. Otherwise, Google will impose sanctions in turn.
Here is an example of hard spam from one of the authors

2019-08-18_12-46-08

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Though it’s hard to predict the behaviour of Google, there are a number of factors which have an impact on your rankings, with the item title only being one of them. Other factors include the description, on page content, number of images, their optimisation (alt text) and their load on the server, page speed. All of the points mentioned in the article posted should help you better optimise your item.

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One last question, Can we add hashtags in description? example #actions, #mock-ups

The use of the strong tag is the least concerning thing about this description and is something we are looking at resolving with better educating authors on their content. Though emphasising target words isn’t best practise, it is mostly done on a basis of engaging readers or trying to provide a more informative experience, search engines can’t really be tricked in to ranking a page higher because the author made the target keyword bold, there are a large number of factors in play.

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