This announcement is very confusing to me. So, we now know what active content is - now what? I just don’t really see the purpose of it, unless it’s meant to prepare people for a larger change, such as removing non-performing items from the marketplace.
Basically, this announcement is saying ‘things that sell typically sell better than things that don’t sell so you should try and make your items sell so they can sell better.’ I mean, that’s good (though somewhat obvious) advice. I just don’t see why it warrants an announcement.