I thought I would write up a little article on self promotion for your items here on 3D Ocean. It’s been made quite clear that people are worried about the amount of sales on 3D Ocean. This is slowly improving with the more models that get uploaded. I’ve written out a few simple steps that everyone can take to improve their items and improve its search engine friendliness and therefore increasing sales.
1. Item Descriptions
Give your items a good description. I see a lot of items with only a sentence for a description. I always make sure to have at least 2 small paragraphs of text describing my items, making sure there are plenty of keywords within the text. This will help with people who are searching for a specific 3D model. Add links to similar items you supply that you think the buyer would also be interested in. Add some links to your online profiles to make the buyer feel like you’re always available for help or for more items. Like I have done here LINK.
2. File Types
Try to include as many different file types as you can with your item. I use Cinema 4D and use a plugin to create .obj files and also export .c4d and .3ds files. This will attract more buyers to your items as you are targeting a wider audience. This is so your items aren’t restricted to one program.
3. File Subject
Always try to create something that no one has uploaded yet. See if there is a gap in the market like Paguthrie has with his HDRi files. I always try to create furniture for architectural renders, mechanical items for technical drawings or items that designers can use to showcase their designs for example my CD Case and CD model. Also always make sure you add wireframe previews of your models, this helps the buyer to see the polygon layout and the amount of detail without the textures.
4. Help Files
Some authors seem to think that help files are pointless because using a 3D model is pretty straight forward, but it can help with sales. The help file allows the buyer to see how to get in contact with you whilst also supplying extra links to more items you have for sale. Link to your files in as many places as you possibly can.
5. Self Promotion
This is one of the big ones! I have many online profiles including my own website. As a designer you should have your own online portfolio to showcase your projects. This also gives prospective clients more ways to get in touch and view your work. I also use Twitter as a way of getting updates and new item announcements to the world. I’ve had a lot of clickthroughs from Twitter, also improving sales and promotion. With all my links to my items no matter where they are featured I always add the “?ref=WildeMedia” link to the end so I can see how many clickthroughs I get from my links. I also try to double the clickthroughs from the previous month. Try to update your online profiles at least once a week if you can’t manage it daily.
Here’s a list of great sources of advertising / promotion:
- CG Hub
6. Item Detail
"Try to present your models with some zoomed-in details and pictures, go to the maximum… show their awesomeness!"
Tip added by danielku
This is a great idea as many authors just add side/front/rear views of their models, I’m guilty of this myself so this tip will help me. Another great tip is to show your model in the environment that it will be used in, for example an interior room or a garden. Try to show your model at it’s best.
I hope this thread will help some of you. Let me know if it does!
Good luck with your sales!