How to register an item to get Featured?

I have always believed that the Envato Featured Items are picked because of Quality and there is some merit or criteria for the selection but recent selection totally looks based on some affiliation with Envat team or in other words totally biased.

Can anyone help me understand the process please?

all Featured Item(s) carefully hand-picked by envato market Quality team. But the selection criteria is not public.

Yes I think one can easily tell how carefully they are picked.