How to optimize a new website on top?

Envato Customers Web and Code
1

To a new website, should we focus much on onpage SEO or offpage SEO?

2

Depends on the website if it’s commerce or not.

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Content - you need to aim for content, and then onpage SEO which matches that content. The content should ideally match what the page is about, so when people click on a link they know what to expect is going to be on that page. Also see @ki-themes reply.

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