how to make wordpress editable theme?

Envato Authors Theme Authors
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1

Hello

i am new here, i want to know how authors here making editable wordpress themese that they sell here. is there any spcific application are they using ?

please guide.

2

WordPress itself is editable ( It’s content management system - CMS )

3

WordPress is a CMS and it is fully editable from backend (wp-admin). But some authors use page builder to make things easy for non-coder user.