You’ve got to be kidding me thinking that the Envato revenue was only $33 million… Don’t belittle people when you know absolutely nothing.
The 20 top ThemeForest authors alone are responsible for a revenue of around $23 million…
I don’t see a single piece of stock footage in your portfolio so how do you even have a clue about those reviewers? 1 more person added to 3 is a 33% increase which is a big difference. That must be obvious?
My apologies! I clearly misunderstood the meaning of your understanding of Envato’s “$33M in profit”. I took it with more of an accusatory tone, and perhaps I was mistaken in doing so. It left me with the impression that you think Envato had $33M of extra cash laying around at the end of 2015 that they did nothing with (or could have done more with).
Thanks for the apology, but they DID have $33 million laying around for hiring one more reviewer. Presumably MUCH more this year/2016 (since they doubled profits from 2014 to 2015). You don’t pay taxes BEFORE salaries.
Right, but my main intention in responding to you was to assure you that 1 or 2 reviewers isn’t going to make a difference with the kind of backlog Videohive is currently experiencing.
Perhaps you missed it, but there is a paragraph in the afr.com article about company leadership encouraging staff to “make the right decision, opposed to the profitable one”. So my takeaway from your comment was that you were accusing Envato of being predominantly concerned with turning a profit, which is clearly inaccurate.
If we have 3 reviewers today, just one extra is a 33% increase. That doesn’t make a difference? Of course it does! 33% is a lot.
Let’s say 10,000 clips are uploaded per week.
3 reviewers can review 3,000 clips each per week. A total of 9,000 clips. (example numbers)
This results in an increasing review queue.
Add one more reviewer and they can now review 12,000 clips per week. The review queue gets shorter by 2,000 clips per week. There must be many, many, many thousands of clips currently in the queue.
I don’t really understand how you can claim that 33% is not a big difference? Even if there were 5 reviewers (which I’m quite sure there aren’t) that’s a 20% increase, which is also enough to make a difference.
Based on the numbers you provided, that means a single reviewer would need to download, inspect, and provide feedback for 1.25 items per minute, which seems like quite a torrid pace to keep up over the course of an 8-hour day (with no breaks)!
Do you know how many clips are uploaded each week?
Do you know how many clips one reviewer can review per week?
If you have the actual numbers I’d love to see them.
Since you claim that “there is no such thing as pre-tax profit” and seem to not understand basic logic I’m having a hard time agreeing with you or taking your “knowledge” seriously.
Spending even close to a minute per clip seems incredibly ineffective, but only the people behind the scenes would be able to provide actual data.
I would imagine the reviewers would have instant access to each clip they’re reviewing (they’re buffered over night) so there is no waiting time between each clip. Most clips are around 10-15 seconds and a decision would easily be made within 10-20 seconds. These aren’t AE projects…
And before you say it - judging from what’s getting approved they do not read titles nor descriptions. And especially not tags. And especially, especially not categories…
This is great news, and hopefully we won’t see blown out highlights with white balance off the charts as much.
It doesn’t change any of the logic and reasoning in this thread, but it’s good news. At least for high quality producers. It should decrease the review time and increase the overall quality of the VideoHive portfolio. Just like I wanted.
The reviewers must also be more consistent in their reviews, so that an HD version of a 4k clip isn’t rejected for example.
The news certainly is encouraging, and I’m hoping it’ll alleviate the stock footage backlog that’s been far too high for far too long.
On the surface, hiring more reviewers seems like the simplest and most logical solution to the problem, but clearly the backlog was a bit more complicated than adding manpower.
I definitely agree with you that the review process needs to be more consistent (especially with the HD/4K resolution issue), which goes along with implementing better systems to provide the reviewers with better tools to reduce mistakes.
Things certainly appear to be headed in the right direction!