How can I improve this rejected design?

Envato Authors Theme Authors
1

Hello,
How can I improve the overall design quality?
http://themes.qualstudio.com/mobila/

What is it that I’m missing?

  • Do I have problems in virtual hierarchy?
  • or in vertical rhythm?
  • or should I add more modules?

Rejection message:

Your item does not provide the necessary design quality for this category. As higher quality items become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality.While I’d be able to provide feedback as to how to get this approved, I can only do after it has crossed a certain threshold, quality wise. I’m sorry to say this isn’t there yet.
2

-Typography
-Effects "not follow the same logic"
Thats what i think, but its pretty professional.

3

Thank you.

Effect variation was the unique feature of the product (no mobile template has this many post-ajax transitions)

Typography might be one of the issues. May be I should work things like webkit font smoothing.