My theme got soft-rejected first time and the reviewer sent this message
Unfortunately ‘WordPress’ has higher standards in terms of aesthetics. An approved design in other categories does not guarantee an approval under ThemeForest’s WordPress category. Your design has an interesting starting concept, but it needs significant improvements in terms of aesthetics and attention to details. As higher quality items become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality. While I’d be able to provide feedback as to how to get this approved, I can only do after it has crossed a certain threshold, quality wise. I’m sorry to say this isn’t there yet.
I resubmitted the theme with the following features :
I have redesigned the front-page with Live Composer so that the users can change every element right from the front-end. If an user wants to remove an element from the front page then he can do that easily using the Live Composer plugin.
I have added testimonial section’s button color option and option to change slide speed in Redux Framework.
Option added to change Navbar Color also the font color of navbar.
Option added to change Blog’s background color or place an image.
Redesigned the blog section.
Removed the use of Custom Post Type UI plugin and made a custom plugin that contains custom post types. Users don’t have to install CPT UI plugin and import post types manually. The post types will be installed automatically.
I have added some shortcodes.
I have added 3 post formats : Image post format, audio post format, video post format.
Users can now view their portfolio with detail using ajax.
Fixed issue with the category. Users can directly link their portfolio to a category without any filter.
Redesigned the contact form.
But it got soft-rejected again with the same problem.