And they keep aggressively poaching your customers, despite the fact that it is having a harmful effect on exclusive, non-Elements authors. Does your well-being matter? Aren’t you considered an important part of this community along with customers, Envato employees, and shareholders?
Actions speak volumes.
The statement, “to help customers get the job done, we want them to switch from ‘shopping’ to ‘making.’ This translates to a big focus on subscriptions,” is flowery, PR nonsense.
The company wants recurring revenue. They don’t want customers buying a WordPress theme this month, and a few AudioJungle tracks two or three months later.
They want as many customers as possible to be charged X amount every month of every year, now and into the future.
Microsoft does it, Adobe does it, Apple does it, Netflix does it, and the list of examples goes on and on.
Audio on Elements is having a harmful effect on AudioJungle marketplace sales, and this is only in the early stages of audio being available as part of the program.
Audio on Elements or any low-priced, unlimited download subscription program is devaluing your work and will commoditize music. As a music producer, you do not want this to happen.
The choice to participate in Elements or not is yours, authors. As @SteelSound has advised a number of times, it would be wise to resist.