Originally published at: https://community.envato.com/full-list-of-envato-master-class-webinars-announced/
Wednesday September 30th, 8.30am - 9.30 am (AUS EST)
Kyle Wakefield of Themeco
The #1 Driver of Growth for Digital Entrepreneurs
Why customer service is the most important aspect to your product
There are precious few things a business owner can completely control end to end. It doesn’t matter whether you sell digitally or physically, online or retail, in person or over the phone - all products have supply chains and distribution channels that are the sum total of various participants, many of which you will have no direct control over. As a result, there is only one thing you can completely control: how you treat the people buying or thinking about buying your product. In this webinar, Kyle Wakefield from Themeco will discuss how to make customer service a primary growth driver in your digital business through real world examples and insights from his own company and abroad.
What Your Copy Says About You
The words you use to engage people with your products or services are a key element of your brand, in the same way as your logo, website and graphic design. Yet, so often, written content is neglected or rushed.
Your copy tells your customers more than you might think about who you are, what you do, and why you do it. Your words can shape their first impression of you, so you’d better make sure it’s a good one!
This webinar unpacks the unsung value of great copy, and the cost of getting it wrong, helping you to choose your words carefully and make them count.
Mon, Oct 5, 2015 7:00 PM - 8:00 PM EST
Envato Studio’s Lau Jimenez
Translating Visions Into Compelling Brands
The process of creating brands capable of building those connections requires a whole lot more than just a pretty logo. You need to translate your vision and the values of your business into a complete and coherent experience.
In this webinar, Envato Studio’s Lau Jimenez will be sharing a lifetime worth of her learnings and insights on how she’s worked work hand in hand with creative teams around the world to produce these experiences, and how you can apply some of those learnings to your own brand.
Wed, Oct 7, 2015 7:00 AM - Wed, Oct 7, 2015 8:00 AM CST
Andy Wilkerson of Parallelus
The Importance Of Buyer Centered Design
User centered design teaches us to solve problems by focusing on user needs for a great experience, however, if you plan to sell that design it needs to be Buyer Centered too.
A Buyer Centered design considers who is responsible for the decision to purchase a product and includes that information in the design process. This webinar will discuss why this is important, how we identifying these people, figuring out what they want and creating a design that is both User and Buyer centered.
How to do things differently in a crowded marketplace
This webinar VideoHive’s Felt Tips is going to go where most online tutorials don’t - into the creative side of things. He will talk about some of the ideas about ideas that he’s developed over the years, along with some of his approaches to creative work.
Specifically, Felt Tips will explore how to start from nothing, develop creative habits and then put them into action. How can you zig when everyone else is zagging?