Hi all. We’re introducing a Free Trials program for Envato Elements, taking the most successful aspects of the experiment we ran in February. If you were involved in the previous trial, there have been some changes based on your feedback - this thread should be able to answer any questions you have.
On Wednesday 27 October 2021, we have launched a new Free Trials program for Elements. This builds on the pilot test that we conducted during February, and aims to improve the rate at which we bring new subscribers into Elements. We’re focusing on improving our conversion rate, as this provides a win for both Authors and Envato by improving monthly earnings.
Our February test demonstrated that customers who have access to a trial are more likely to take out a paid subscription to Elements. The newest version of the free trial program incorporates the most successful aspects of our previous tests:
- 7-day Free Trial period.
- Available to new subscribers only.
- Valid payment details must be provided prior to starting a Free Trial.
Authors will be paid for item usage by Free Trial customers. We’ve made some improvements to the payment process, based on feedback from the previous test:
- Items licenced by Free Trial users will be paid according to the same Subscriber Share method as all other Elements content.
- This will be included in your existing “item usage” income, which is made up of usage from several types of subscription.
- Income from Free Trials will be paid in your regular Author Earnings payout on the 16th of each month.
Will I receive a separate payment for Free Trials usage?
No. Free Trials usage will be included in your “Item Usage” earnings, paid on the 16th of the month. We won’t be making a separate payment for Free Trials.
How are the Free Trials paid for?
Envato is funding the payments made to authors for items licensed from Free Trial users. Normal author earnings from paying subscribers (including the content bonus) are not used in any way. The funding is shared through the Subscriber Share model, so actual author earnings will vary based on which items are licensed.
When will I start seeing earnings from Free Trial users?
As the first Free Trials customers will begin downloading items on October 27th, this usage will be included in your December payout. After that, a portion of Item Earnings each month will come from Free Trial users.
Do Free Trials users download more content than paid subscribers?
No. We closely monitored this during the earlier test, and will continue to monitor subscriber behaviour. Our tests during the February test showed no significant differences in download behaviour between free and paid subscribers. However, customers who complete a Free Trial are more likely to continue on to a paid subscription.
How will customers find out about the Free Trials?
Beginning from today, some customers will see Free Trials messaging on the Elements site. We aren’t currently displaying this to all site visitors, as we are conducting more tests to determine the most effective way to present this messaging.
If you have any questions about Free Trials for Elements, please add them to this thread - we’ll answer these in batches, and will add them to this FAQ.