First Submission rejected

I have submitted this logo and it was rejected. I am trying to figure out why but after reading the guid lines twice I still don’t know.
I am seeking your help.

ZIP file includes: PDF instruction ( modifying colors and text) , font file, EPS and AI.

hi well sorry to say just this but it looks a bit naive an illustration in my view , not mention that the item keeps rather simple, in addition. There is a disconnection between the illustration and the typo if u ask me and this is also empahized but the fact u failed to imbricate it properly, in my opinion