After a user purchases a WordPress theme they are taken to the “Download your purchase” button.
This will download the full zip file for the item, including any photoshop documents, documentation, theme files, child theme files, etc… etc…
This file is usually rather large, and A LOT of buyers simply try to upload this zip file to their WordPress installation.
Please offer two download options for WordPress themes/plugin purchases. A “Download All” and a “Download Installable WordPress File” button (same as the downloads page),
This is one of our largest support points, even though we’ve documented it in the FAQ.