First of all, just wanted to say that the second flyer is just an example, I believe that the author of that design is a good designer, but that this particular design is not that good in my opinion.
Maybe you are not so sure because this is my own opinion.
Well, let’s compare the design elements and give some arguments of why the first design is better:
Design 1: I think the background is colorful, current to trends and looks nice
Design 2: Simple, bland, common
Design 1: Nice fonts, good contrast between the chosen fonts, in size as well as in color and style
Design 2: Common fonts, fast and crude, not much thought given to typography
Design 1: Nice selection, carefully designed background for the pictures, so that they pop from the design
Design 2: Fast and crude cutout, badly chosen picture in my opinion, you can see the extra white pixels on the edges of the chosen picture. Only for that, the design should have been at least soft rejected, given the new alleged stringent review requirements
Design 1: Grabs attention, current to trends, colorful, looking great
Design 2: Too simple (simple is good, too simple is not good) common design, the only element that is somewhat original is the typography on the right side of the picture, but even that makes the design look unbalanced.
So I am saying that the review process on graphicriver is either stupid, because they accept bad designs which in time will have less sales than other better designs which are rejected, or they are biased, which is not fair and plain wrong.
Not convinced yet ? OK, let’s assume that neither design is better than the other. So maybe they are both bad designs. Then why one of them is accepted, and the other rejected ?
What do you think the reason is ?
By the way, did any of you get soft rejections in the last few weeks ?